The SimsTM, the groundbreaking franchise that allows players to createand live a virtual, simulated life on a computer, celebrates itsten year anniversary in 2010 with an impressive more than 125million units sold since its launch in February 2000. Nowtranslated into 22 different languages and available in 60different countries, The Sims has quickly become a universal gamingand cultural phenomenon. Since its June 2009 launch, The Sims 3 hassold more than 5 million copies worldwide to date and was the #1best-selling PC title for 2009 in North America and Europe. Fanintensity is evidenced through the 150 million downloads of playercreated content including: Sims, houses, stories and more. The Sims3 community site, www.thesims3.com, welcomes up to four millionunique visitors monthly, handles nearly 300 content downloads everyminute and more than 2.5 million uploads have been made to date,including 15 movies each hour. The Sims 3 YouTube Channel is withinthe top 10 most viewed sponsored channels of all time with morethan 32 million video views. Visit The Sims 3 official website tosee what the players are creating at www.TheSims3.com or the official YouTube Channelfor The Sims at The Sims 3is currently available for PC, Mac, iPhone, iPod touch and mobile devices and in the fall 2010 on Nintendo DS,PlayStation 3, Xbox 360 and Wii and in 2011 the Nintendo 3DS.